Wednesday, August 16, 2017

Why Promotional Apparel Works for Businesses

There are many forms of marketing and advertising for businesses to choose from. No matter what type of business you are involved with, the use of promotional apparel will always provide an advantage. Here is a look at some of the ways in which branded promotional products can help your business.

A Way to Campaign

Advertising campaigns are a part of any healthy business and many of them come with catch phrases or certain designs. Adding promotional apparel in with your company’s advertising campaign does more than just build brand awareness. It is one more way of marketing your specific campaign.


A mistake many businesses make is that they do not see the advertising value in promotional apparel. Spending money on radio or television ads can be quite costly. Meanwhile, the cost of promotional apparel, such as t-shirts or hats, dims in comparison. Some promotional apparel can be had for very low prices, especially if bought in bulk. It is also a form of long-term advertising.

Lasting Impressions

Promotional products have a very high memorability rate as the majority of people who own promotional items recollect the details of that promotion. When it comes to work wear, people are often asked about the name on their clothing. Being able to recount the promotional story so easily will help raise brand awareness.

A Sustained Message

A radio advertisement will air for a certain amount of seconds and then be done. A TV commercial will run at a certain time and then it’s a rap. On the other hand, the message on promotional apparel lasts as long as someone wears that piece of clothing. The message continues to be delivered time and again.

The Free Factor

People like to take advantage of anything that is free. On any given day, most people can name the promotional apparel they own because they usually wear it. Even if they do not buy the product or service on the apparel, it creates brand awareness. Many times, it takes a handful of advertising attempts to win over a new customer. Promotional apparel is step one and can be repeated every time it is worn.

IMPACT Plus is the leading distributor for all types of corporate apparel, medical scrubs, work uniforms and company clothing. With a vast line of promotional apparel catering to each client’s specific needs, IMPACT Plus is the only choice when it comes to logo apparel.

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